Module 3

Which statement best captures the essence of Shared Value as introduced by Porter & Kramer?

Companies should donate part of their profits to charity to maintain good public relations.

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Businesses can create economic value by creating social value, integrating community needs into their core strategy.

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CSR is primarily about complying with regulations to avoid penalties.

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The main goal of CSR is to limit engagement with external stakeholders.

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In the SMART framework for goal setting, what does the “M” stand for?

Meaningful

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Manageable

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Measurable

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Motivational

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Why is a community needs assessment critical in planning CSR projects?

It provides free advertising opportunities for local businesses.

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It helps ensure CSR initiatives are aligned with real community priorities, not assumptions.

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It guarantees immediate financial returns for the company.

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It is only required for large multinational corporations.

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Why should monitoring indicators be defined during the planning phase, not after implementation begins?

It saves time by skipping mid-project evaluations.

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It helps adapt strategies quickly and proves impact to stakeholders.

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It reduces the budget needed for project execution.

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It ensures partners cannot challenge the project’s success.

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What is a practical way to keep CSR initiatives sustainable beyond a single project cycle?

Avoid involving employees to prevent burnout.

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Integrate CSR responsibilities into regular operations and KPIs.

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Keep CSR separate from core business functions.

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Limit communication about CSR to external press releases only.

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Which of the following best describes the value of celebrating small wins during implementation?

It provides opportunities to reduce the project budget.

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It boosts morale and reinforces stakeholder commitment

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It delays the monitoring process.

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It replaces the need for long-term evaluation.

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What is the main purpose of a risk matrix in CSR planning?

To track expenses after a project ends.

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To prioritise risks by probability and impact for better mitigation.

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To create a visual for marketing materials.

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To replace stakeholder engagement sessions.

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Why is embedding ESG indicators into CSR planning beneficial?

It reduces the need for legal compliance checks.

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It aligns local initiatives with recognised sustainability standards, increasing credibility and opportunities.

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It eliminates the need for monitoring outcomes.

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It ensures projects are completed faster.

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Which factor most influences a company’s ability to integrate CSR into its culture?

A single, large donation to a local charity.

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Visible leadership commitment and consistent reinforcement of CSR values.

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Outsourcing all CSR activities to external consultants.

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Avoiding communication about CSR to prevent scrutiny.

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Module 3 : Project Design & Strategic CSR Planning

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